PMI BRANDING

PMI’s brand is representative of its values, vision, and impact. The use of the PMI brand will enhance effective and consistent communications, while also strengthening the identity and visibility of PMI. Foreign assistance programs are mandated by Congress to mark programs overseas, under Section 641 of the Foreign Assistance Act of 1961, as amended.

Per ADS 320.3.4.1, a special determination signed by the USAID Administrator, authorized the U.S. President’s Malaria Initiative to issue its own branding and marking guidance for use by USAID and its implementing partners. This guidance applies to USAID acquisition and assistance awards for which PMI funds constitute over 50% of the total estimated cost.

PMI Graphic Standards Manual and Partner Co-Branding Guide

This guide sets the design standards for all U.S. President’s Malaria Initiative Materials produced by employees, contractors, and other partners

Frequently-Asked Questions
ADS 320 Branding and Marking
Code of Federal Regulations 700.16 (Marking)

PMI LOGOs:

PHOTOS:

PMI Flickr Page

PMI offers a collection of high quality images with photo credits and details for public use. Visit the albums page to see images organized by country and technical area.